Infuse a polished brand identity into their website using existing elements such as original logo.
Increase engagement with the user by incorporating more tasks and flows.
Develop an aesthetic to reach their target audience that maintains visual consistency.
Incorporate all the information they want to reach to the viewer and ensuring information is updated and digestible. (About, Menus, and Bookings)
Brand identity and aesthic was a large portion missing from Kenwood Tavern’s original website. Establishing a stronger identity came from investigating their photography, their atmospheric interior, record collections, and from their original drinks. Their brand identity existed on their menus and instragram but was not incorporated into their website. It was important to consider their existing elements and generate ideas that agree with them.