ClockIt Translation App

OverviewClockIt is a app centered around queer terms and provides context to queer language and culture. It provides definitions, translations, and historical context to keep you in the know for anyone who is queer, queer questioning, or an ally. Queer language is constantly changing with each generation. Building a collaborative app of commonly used phrases informs both queer and non-queer audiences, as well as collates and identifies language that should be honored and cherised as we progress forward. 
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User Task Personas
Brook, 18
Brook identifies as queer since they were 16. They are pretty well-versed in queer culture but has many of 
non-queer friends they love to share their culture with.
Riley, 24

Riley is straight, yet has a queer partner and never know what anyone is saying. Riley wants to be in the loop but also learn more about their partners culture. 
Amari, 29

Amari has been transitioning for 3 years and wants to feel more connected with
her identity. 


Brand Identity ClockIt’s brand revolves around the usage of vivid colors that resemble the rainbow. As well as outlined images. Outlined buttons and images that are offset are seen often in the UI elements with both the buttons and imagery. This is to maintain the vivaciousness, rhythm and movement that is associated with queer life.

 


User Tasks This app features 3 major user tasks.  One being translating,  the other being contributing, and the other is finding definitions/historical context.

  1. Translate a word/phrase. Users can instantly translate something they heard or read and get an accurate interpretation of it.

  2. Contribute/Suggest a term or phrase. As queer language is constantly adapting, ClockIt allows users to suggest new terminology to be added to the dictionary.

  3. Historical Context+Definition. This allows users to get a deeper knowledge on the phrases they are interested in knowing.